2013 - 2023: My first agency (©COPUS) started as a side hustle next to school and turned into a 20-person company working with +200 brands like Soundboks, Mikkeller, Nordnet, L'Oréal, Carlsberg, and HBO.
2024 - present: Building PONDER (a merger between COPUS and Twentyten) — an indenpendent brand agency working to create Intentional Presence ™.
Managing Partner, PONDER
Advisor, 21st Europe
Investor, Stereotype
Investor, Eat Wasted
Investor, Graziano
Founder, SAGA
Intentional Brand Agency
- Clients: Carlsberg, Ørsted,
- Mikkeller, Maersk, Swapfiets
- Services: Brand strategy,
- deisgn, and communication
- HQ: Allegade 13, 2000
- Frederiksberg, Denmark
Eat Wasted
- Bread-wasted pasta
One-third of all bread produced goes to waste, making it the most wasted food item globally, while 1 billion people face food insecurity.
Jorge Aguilar and Leif Friedmann created a solution to tackle both issues, earning endorsements from top chefs like René Redzepi and Massimo Bottura.
Think tank
At PONDER, we’ve been lucky to co-create this project from the ground up – from concept to identity, website, copy, film, PR, and more.
I advise on all things media and communications.
SAGA
Democratic youth organization
SAGA, a non-partisan youth organization founded in Denmarkin 2021, working to engage young people in the democratic process, inspiring, educating, and amplifying their voices.
www.sagaorg.dk